Digital Marketing Specialist

We are a cutting-edge learning center dedicated to advancing education in high-tech fields such as AI, robotics, EV technologies, and software development. Our mission is to empower learners with the skills and knowledge to thrive in a tech-driven world. We are seeking a talented Digital Marketing Specialist to amplify our online presence, drive engagement, and attract learners to our innovative programs.

Key Responsibilities

Strategic Planning

• Develop and implement a comprehensive digital marketing strategy to promote the center’s courses, workshops, and certifications.
• Identify target audiences and craft tailored campaigns to drive enrollment and engagement.

Content Creation & Management

• Create compelling content, including blogs, social media posts, videos, and infographics, that highlights the center’s programs and success stories.
• Manage and update the website with engaging and SEO-optimized content.

Social Media & Online Campaigns

• Develop and execute social media strategies across platforms like Facebook, Instagram, LinkedIn, and YouTube.
• Launch and manage paid advertising campaigns (Google Ads, Facebook Ads, etc.) to increase traffic and conversions.

Analytics & Optimization

• Monitor digital performance metrics (traffic, engagement, lead generation) using tools like Google Analytics and social media insights.
• Optimize campaigns based on data-driven insights to achieve KPIs and ROI goals.

Community Engagement

• Engage with online communities, respond to inquiries, and foster positive relationships with current and prospective learners.
• Organize webinars and virtual events to promote the center’s expertise and programs.

Collaboration

• Work closely with the academic and program development teams to align marketing efforts with educational goals.
• Partner with external agencies or freelancers for design and content support when necessary.

Qualifications

• Bachelor’s degree in Marketing, Digital Media, or a related field.
• 3+ years of experience in digital marketing, preferably in education, technology, or related industries.
• Proficiency in digital marketing tools and platforms (Google Ads, SEO tools, social media management tools, email marketing platforms).
• Strong understanding of SEO, SEM, and content marketing strategies.
• Excellent writing, editing, and storytelling skills.
• Ability to work independently and manage multiple projects simultaneously.
• Passion for technology and education is a strong plus.

Preferred Skills

• Experience with marketing for high-tech or education sectors.
• Familiarity with video editing and graphic design tools (e.g., Canva, Adobe Creative Suite).
• Basic knowledge of coding, AI, or other high-tech fields to align marketing content with the center’s programs.
• Fluency in both English and Thai is a plus.